Meet Heat
A warm coral shade designed to brighten the lips with a fresh, sun-kissed glow.
Heat enhances your natural lip tone while delivering comfortable moisture and a smooth, glossy finish.
Perfect for everyday wear, it adds just the right amount of warmth and color without feeling heavy.
Key Benefits
Hydrating lip care
Sheer buildable tint
Smooth comfortable feel
Enhances natural lip color
Lightweight everyday formula
Heat: Warm Coral Glow
A warm coral tint that softly enhances the lips with a fresh, radiant glow.
This shade brings a natural warmth to your look while keeping your lips hydrated and comfortable throughout the day.
Lightweight Sheer Color
Bloom Balm melts into the lips with a soft balm texture that glides smoothly and delivers a sheer wash of color.
The formula feels comfortable and breathable while leaving lips looking naturally healthy and hydrated.
Before / After Section
BeforeSoft natural lipsAfterWarm coral glow with hydrated shineHeat enhances your natural lip color while giving a smooth, glossy finish.
Explore Each Shade
How to wear Heat
Apply directly to clean lips.
Swipe once for a soft sheer tint.
Layer additional swipes to build color and shine.
Reapply throughout the day whenever lips need hydration.
Skincare-Inspired Formula
Murumuru Butter
Deeply hydrates and nourishes the lips.
Peptides
Supports soft and healthy-looking lips.
Hyaluronic Acid
Helps retain moisture for smooth, plump lips.
Vitamin E
Provides antioxidant protection.
Dist. by ROJA Beauty in California
ROJA Beauty creates modern beauty essentials designed to feel effortless, elevated, and wearable.
Bloom Balm blends skincare-inspired hydration with soft, flattering color to enhance the natural beauty of your lips.
Thoughtfully crafted for everyday use, it delivers comfort, moisture, and a sheer touch of color in one essential lip product.
